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Why Cereal?

Learn why cereal is a healthy way for kids and adults to start the day.

Why Cereal for Breakfast


Easy-to-read infographic helps make breakfast choice simple.

Why Cereal Infographic


Find out how ready-to-eat cereal stacks up.

When it Comes to Nutrition, Ready to Eat Cereal Stacks Up


Learn more about the benefits of ready-to-eat cereal on children’s health.

Put More Good into the Morning with Ready-to Eat-Cereal


Share these great ways to enjoy cereal throughout the day.

Cereal Outside the Box

Importance of Breakfast

Hear the science around the benefits of breakfast from global leaders in nutrition and whole grain as well as why consumers love cereal for breakfast.

Importance of Breakfast

Importance of Breakfast

Líderes mundiales en nutrición y granos integrales nos hablan de las bases científicas acerca de los beneficios del desayuno

La importancia del desayuno

Cereal and Kids

Get the facts on the benefits cereal can bring to kids' diets

Cereal and Kids

Cereal Myth or Fact

Do all whole grains have fiber? Is cereal a good breakfast choice? Learn the answers.

Cereal Myth or Fact?

Find The Fiber

Help clients identify foods with fiber and achieve their daily recommended amount

Find the Fiber

Scoop on Cereal

Learn how cereal can contribute to better nutrient and whole grain intakes

Scoop on Cereal

Fiber Counter

Help clients get their recommended daily fiber with fiber arithmetic

Fiber Counter




Hypocholesterolemic and Prebiotic Effects of a Whole-Grain Oat-Based Granola Breakfast Cereal in a Cardio-Metabolic "At Risk" Population.

Study finds consumption of whole grain oat granola cereal has an impact on the composition of the human gut microbiota, with an increased relative abundance of bifidobacteria and lactobacilli, and a significant reduction in plasma total and LDL-cholesterol.

Diet, Lifestyle, Biomarkers, Genetic Factors, and Risk of Cardiovascular Disease in the Nurses' Health Studies

Diets low in trans fat, saturated fat, refined carbohydrates, and sugar-sweetened beverages and rich in fruits and vegetables, whole grains, and sources of unsaturated fats are associated with reduced risk of cardiovascular disease.

Probiotics may promote weight loss

A newly published analysis, pooling data from 25 randomized clinical trials on probiotics and weight loss, found consuming probiotics could reduce body weight and body mass index, with greater impact in overweight adults. This study provides useful information on the application of probiotics as an additional help in fighting obesity.

Whole grains can help you live longer, Harvard Study finds

Whole grain intake among adults remains less than one serving per day. Yet paired with a healthy lifestyle, more published studies have affirmed that people who ate 70g per day of whole grain lower their risk of mortality. These whole grains are also better sources of fiber and other nutrients than refined.

“An apple a day keeps the doctor away.”

Benjamin Franklin, Founding Father of the United States
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