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Learn why cereal is a healthy way for kids and adults to start the day.

Why Cereal for Breakfast


Easy-to-read infographic helps make breakfast choice simple.

Why Breakfast Infographic

breakfast mother daughter

Hear the science around the benefits of breakfast from global leaders in nutrition and whole grain as well as why consumers love cereal for breakfast.

Importance of Breakfast

Find the Fibre

Help clients identify foods with fibre and achieve their daily recommended amount

Find the Fibre

Breakfast Cereals

Learn about the benefits of cereal and other healthy breakfast choices

Breakfast Cereals

Portion Guidance

Get your portions right with this guide to a healthy breakfast

Portion Guidance

Whole Grains

Fun facts about whole grains and the health benefits they offer

Whole Grains

Yogurt and Kids' Weight

A recent study showed kids who ate yogurt had better nutrient intakes and healthier body weights

Yogurt & Kids' Weight




Hypocholesterolemic and Prebiotic Effects of a Whole-Grain Oat-Based Granola Breakfast Cereal in a Cardio-Metabolic "At Risk" Population.

Study finds consumption of whole grain oat granola cereal has an impact on the composition of the human gut microbiota, with an increased relative abundance of bifidobacteria and lactobacilli, and a significant reduction in plasma total and LDL-cholesterol.

Diet, Lifestyle, Biomarkers, Genetic Factors, and Risk of Cardiovascular Disease in the Nurses' Health Studies

Diets low in trans fat, saturated fat, refined carbohydrates, and sugar-sweetened beverages and rich in fruits and vegetables, whole grains, and sources of unsaturated fats are associated with reduced risk of cardiovascular disease.

Probiotics may promote weight loss

A newly published analysis, pooling data from 25 randomized clinical trials on probiotics and weight loss, found consuming probiotics could reduce body weight and body mass index, with greater impact in overweight adults. This study provides useful information on the application of probiotics as an additional help in fighting obesity.

Whole grains can help you live longer, Harvard Study finds

Whole grain intake among adults remains less than one serving per day. Yet paired with a healthy lifestyle, more published studies have affirmed that people who ate 70g per day of whole grain lower their risk of mortality. These whole grains are also better sources of fiber and other nutrients than refined.

“An apple a day keeps the doctor away.”

Benjamin Franklin, Founding Father of the United States
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